The organising committee of the Škoda Tour de Luxembourg is pleased to announce Lidl as the new sponsor of the overall leader’s yellow jersey. The TDL Organisation a.s.b.l. has agreed a partnership with the retail chain until 2025.
Andy Schleck, President of the ŠkodaTour de Luxembourg, is delighted with the new partnership:
“I am very happy that we have found such a strong, international partner in Lidl. We are very much looking forward to this collaboration with one of the leading food retailers in Europe, which represents another important step in the growth of the Škoda Tour de Luxembourg.”
Hendrik Van Wilderode, board member purchase & marketing Lidl Luxembourg:
“We are very proud to introduce this new partnership because cycling is a sport that is accessible to everyone, just like our products. Furthermore, it is a sport that brings people together and connects, and the Škoda Tour de Luxembourg offers a unique opportunity to enjoy top-class sport in a fun way. We believe that the energy and fun that is cycling goes hand in hand with the energy you get from our fresh produce.”
From 18-22 September 2024, some of the world’s best teams and riders will once again offer some exciting racing to the fans on the streets of Luxembourg – and all eyes will focus on the leading rider in the yellow jersey, sponsored by new partner Lidl.
About Lidl
Lidl is an international supermarket chain with 13 stores in Luxembourg. Over 380 employees work daily to offer fresh vegetables, fruit, and strong private-label brands of the highest quality at the lowest price. Lidl Luxembourg translates simplicity and customer focus into budget-friendly shopping – without compromising on quality. In addition, Lidl is putting its weight behind several initiatives in professional cycling, as cycling at any level is an ideal building block for an active lifestyle. This is exactly what Lidl wants to promote because in addition to exercise, healthy food and a conscious diet promote well-being.
More information about Lidl: www.lidl.lu
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